General Mills Fuels Economic Growth in East Central Indiana, Announces Second $200M Blue Buffalo Expansion in Four Years

RICHMOND, Ind. (March 23, 2023) – Governor Eric J. Holcomb and Secretary of Commerce Brad Chambers today joined local officials and leaders and employees of Blue Buffalo, the nation’s leading natural pet food company, as they announced plans to expand the company’s operations in Richmond, creating 50-60 new jobs by the end of 2024.

“Indiana ranks number one in the U.S. for manufacturing output by innovating and producing the products that power our lives and feed our families,” said Gov. Holcomb. “As a proud pet parent myself, I know the importance of quality, and I’m thrilled that Blue Buffalo continues to put its trust in Richmond and in the Hoosiers that deliver its healthy products to households across the nation.”

“General Mills and Blue Buffalo are helping drive Richmond’s economy forward, investing in the East Central region and providing quality career opportunities for Hoosiers,” said Sec. Chambers. “The company is making a change economically while being a good corporate citizen, making changes and fulfilling global responsibility commitments to better our planet, people, community and food.”

Blue Buffalo, General Mills’ (NYSE: GIS) fastest growing global platform, will invest $200 million over two years to grow its Indiana operations, constructing and equipping a 169,000-square-foot addition to expand its processing operations and warehouse capacity. The expansion will increase the building’s footprint by more than 40 percent by adding another extruder line, three new packaging lines and an associated mix and transfer system, increasing its production of high-quality, natural dog and cat food, servicing customers across the U.S. and Canada. The company broke ground today and plans to complete the expansion by the end of 2024.

Today’s announcement comes just four years after General Mills celebrated the grand opening of its Blue Buffalo Richmond facility, a $200 million investment. The company employs more than 180 full-time associates in Wayne County and plans to hire additional production staff later this year to support its growth.

“The expansion of Blue Buffalo here in Richmond is indicative of our continued growth and leadership in the industry and will set us up to serve pets and pet parents for years to come,” said Terry Abner, plant manager at the Blue Buffalo Richmond plant. “Today marks the culmination of strong collaboration across local, state and agency partners and we’re eager to see this to fruition in the fall of 2024 when the lines will go online, and we’ll have 50-60 new team members to welcome into our plant community.”

Founded in 2003, Blue Buffalo offers a full portfolio of high-quality, natural food and treats that both dogs and cats love. It was founded on the simple idea: “Love them like family. Feed them like family.” BLUE Life Protection Formula, the brand’s flagship formula, launched a whole new way of feeding pets. The Blue Buffalo portfolio has grown to include a full range of products for all life stages, including BLUE Wilderness, BLUE Basics, BLUE Freedom, BLUE Natural Veterinary Diet, and more. Blue Buffalo was acquired by General Mills in 2018.

Blue Buffalo first announced plans to locate in Wayne County, Indiana, in 2016, establishing a 400,000-square-foot facility to produce BLUE Life Protection Formula, Wilderness, True Solutions, Basics and Freedom brands of dry dog and cat food.

“Blue Buffalo has established a strong professional relationship with local and state officials, and an impactful relationship with our community,” said Richmond Mayor Snow. “Their growth is a result of dedication to the quality of their product, and their positive business model which promotes a healthy and productive work environment. This investment is very meaningful to our local economy, and I am confident more success lies ahead.”

Based on the company’s job creation plans, the Indiana Economic Development Corporation committed an investment in Heartland Pet Food Manufacturing Indiana (dba Blue Buffalo) of up to $600,000 in the form of incentive-based tax credits. The IEDC also committed an investment of up to $100,000 in Hoosier Business Investment tax credits and up to $200,000 in Manufacturing Readiness Grants, which are designed to help companies invest in smart manufacturing and new technologies. These tax credits are performance-based, meaning the company is eligible to claim incentives once Hoosiers are hired. Wayne County will consider additional incentives to support the project.

About Blue Buffalo
Blue Buffalo, the country’s #1 natural pet food, started with a promise made to a lovable Airedale named Blue who struggled with cancer, the leading cause of death in dogs. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists has carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe.’

About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

About IEDC
The Indiana Economic Development Corporation (IEDC) is charged with growing the State economy, driving economic development, helping businesses launch, grow and locate in the state. Led by Secretary of Commerce Brad Chambers, @SecChambersIN, and governed by a 15-member board chaired by Governor Eric J. Holcomb, @GovHolcomb, the IEDC manages many initiatives, including performance-based tax credits, workforce training grants, innovation and entrepreneurship resources, public infrastructure assistance, and talent attraction and retention efforts. For more information about the IEDC, visit


Media Contact: 
Mollie Wulff (General Mills) – 763-764.6364 or
Erin Sweitzer (IEDC) – 317.296.2556 or